[RECRUITMENT] 2025 Invitation Program for Overseas Global Media
Global media representatives who would like to participate in the project '2025 Invitation Program for Overseas Global Media' with the Korean Cultural Center in Brazil are invited to submit their applications by March 13, 2025 (Thu).
Applications will be only accepted via Google Forms (click here)
Hosted by the Ministry of Culture, Sports and Tourism (MCST) of the Republic of Korea
The Ministry of Culture, Sports and Tourism (MCST) is a government agency of the Republic of Korea that actively promotes Korean culture worldwide. With 35 Korean Cultural Centers in 30 countries and 7 Culture and Information Officers in 7 nations, MCST is dedicated to enhancing international cultural exchange and fostering mutual understanding between nations.
As part of this initiative, MCST invites key representatives from global media organizations to Korea, providing them with opportunities to cover various aspects of Korean politics, society, and culture. This official invitation program aims to facilitate in-depth reporting and ensure that Korea’s diverse stories reach audiences worldwide.
The invitation program will be conducted over approximately 5 to 6 days (6 days for journalists and 5 days for influencers, including travel time). Participants will be provided with round-trip airfare, accommodation, meals, interpretation services, and local transportation in Korea. Furthermore, they will have the opportunity to visit key institutions, explore major cultural and tourist sites, conduct interviews, and participate in on-site reporting alongside media representatives from various countries.
Through this program, we hope participants will gain a firsthand understanding of Korea’s rich history, traditions, and dynamic modern culture and share these experiences with a global audience through insightful and engaging reports.
For more information, please visit: Korean Website: www.mcst.go.kr English Website: https://www.mcst.go.kr/english/index.jsp |
What is offered by the program
Comprehensive briefing materials: detailed background information, data sheets, and resources to support your reporting;
Logistical support: assistance with round-trip airfare, Incheon airport pick-up and drop-off by international taxi, transportation within South Korea, accommodation, meals throughout the tour will be arranged for your convenience, and unlimited data service using a portable Wi-Fi device;
oFlight Tickets: economy class tickets will be provided;
oMeals: traditional Korean meals will be provided as the default;
oUnlimited data service through a portable Wi-Fi device will be available;
oPickup and drop-off services between Incheon Airport and the hotel will be provided (International Taxi);
oTransportation within Korea will be provided during the program period;
oSingle occupancy hotel accommodation will be provided;
Room service and laundry service at the hotel are not supported.
oPhotography and media resources: you will have access to professional photos, videos, and other media to assist with your coverage;
oEnglish interpretation services: English interpretation will be available to ensure smooth communication during your stay in Korea.
What is not offered by the program
Visa and K-ETA application fees will not be provided;
Please note that no separate daily or living allowances (e.g., per diem, transportation stipends) will be provided;
Visa issuance costs will not be covered;
Excess baggage fees will not be covered;
Individual meal expenses will not be covered;
Room service and laundry service at the hotel are not provided;
Flight Tickets: seat upgrades are not provided, and seat selection is also not available;
Limited meal customization: while traditional Korean meals will be provided, catering to individual preferences may be challenging. However, we encourage you to inform us in advance of any dietary restrictions or specific food allergies;
Full participation required: we kindly ask that participants attend all scheduled programs. Personal activities should be planned during the designated free time;
Limited support for independent coverage: it is difficult to provide support for individual coverage schedules, such as interviews with artists from major agencies, if the topic is K-Pop or K-Drama.
Program Overview*
*The program is subject to change or cancellation.
No. | Period | Main Theme | Key Content | Invited Media |
1 | April 27 - May 2 | Marine, International Exchange | - Coverage of the international marine exchange event (Busan) | Press/TV |
2 | April | Bicycle Pilgrimage | - Security tourism (DMZ), eco-tourism | Influencers |
3 | The end of June | 60th Anniversary of Korea-Japan Diplomatic Relations | - In-depth coverage of past and present cultural exchanges | Influencers |
4 | June 19-22 | Beyond K-Festa | - Participation in K-Festa/K-Beauty Festival - Experience K-Culture content and promote its excellence abroad | Press/TV, Magazines, Influencers |
5 | July | Public Safety | - Training and real-life experience at the Yeosu Marine Police Education Center | Influencers |
6 | Early August | 80th Anniversary of Liberation | - Visits to historic sites related to independence movements - Exploring production locations for K-content linked to liberation | Press/TV |
7 | August | APEC | - International cooperation in cultural and creative industries | Press/TV |
8 | September | AI Society | - Introduction of AI-driven public services such as smart farming, and deepfake threat prevention | Press/TV |
9 | September 25-29 | Traditional Culture | - Experience Hallyu traditional culture festivals, learn pansori, and make traditional food - Participate in art education programs linked to schools | Influencers |
10 | Late October to early November. | APEC | - Coverage of APEC-related events, economy, and cultural exchange | Press/TV |
